Before You Buy the DVD: BLAIR WITCH (2016) by Jonny Numb


[89 minutes. R. Director: Adam Wingard]

Summer, 2016. I took my seat in the theater and furrowed my brow at a trailer that seemed familiar. Kids in the woods. Handheld POV. Oops, someone dropped the camera! Blurbs from high-profile horror sites superimposed over panoramic aerial views of dense forests. Ominous, droning music.

The title? The Woods. Hmmm.

The connection to The Blair Witch Project was so transparent that part of me wouldn’t have been surprised had it been the type of De Palma-style homage that’s been all the rage with the horror kids these days. When it turned out to be a “surprise” sequel to Daniel Myrick and Eduardo Sanchez’s 1999 original (under the more succinct Blair Witch), it somehow lacked the cleverness of the grassroots campaign those filmmakers committed themselves to in the early days of the Internet, fooling a good chunk of the public in the process.

So, is Blair Witch an actual sequel? As handled by director Adam Wingard and writer Simon Barrett (whose erratic genre track record consists of A Horrible Way to Die, You’re Next, and The Guest), the seeds are there, but the setup is merely an excuse to poorly reconstruct the beats of the original.

But hey: at least the technology’s been upgraded (and will look outdated in 5 years)! And there’s plenty of unnatural-seeming shaky-cam! So, yay! By the way…bitchin’ drone, man!

I’ve said it before, but 2016 has been a year of films pushing the horror genre forward. Granted, even the best efforts have borrowed parts, but are smart in how they reconfigure them into fluid fear generators. Go figure that the critically adored Wingard and the reliable Rob Zombie have delivered two of the biggest disappointments of the year, for the express reason that they so cynically fall back on “what worked before” in the very wrongheaded assumption that horror fans won’t care.

Oh, we care. And we also hope your bid for mainstream success has a Plan B, since based on the evidence here, I would say fans of Asian cinema have valid reason to fear for your remakes of I Saw the Devil and Death Note.

So let’s go there: Blair Witch is the most blatantly cynical remake since that retread of The Omen (which seemed to exist solely for its stupid 6-6-06 release date). It truly is one of those films that does nothing but update technology and make explicit things that were scarier when implied, with predictably underwhelming results. There is nothing contained within its 89 taxing, all-too-familiar minutes that justifies its existence in the slightest.

Gone is the naturalistic feel of the 1999 film. Everything in this new version is calculated and staged within an inch of its life, and our unlikable campers – even the trailer-park yokels (one of whom you’ll recognize from TV’s The Following) – look like they’d rather be modeling underwear. Are they worth mentioning by name? As Wingard and Barrett give us no reason to care, the answer is a resounding NO.

The plot is a lot of “just because” nonsense. James (James Allen McCune), little brother to The Blair Witch Project’s Heather Donahue, decides to follow in his sister’s footsteps and make a film documenting his attempt to find her in the woods of Burkittsville. His friends go along because, duh, they’re his friends. As well as Lisa (Callie Hernandez), a cinematographer/producer/I-don’t-know whose primary function seems to be keeping people sane by acting as ineffectual as possible. There is potential here: what if Heather, had she survived, reverted to a feral state in the woods, and established an alternative, primitive existence for herself – or, maybe better, reappeared as a conduit for the witch? Such development would’ve increased the emotional stakes, strengthened the character arcs, and given Blair Witch a desperately needed sense of purpose.

But that would suggest a film interested in matters of innovation and artistic integrity. (Just because it’s a remake or sequel doesn’t mean it has to be shit, but that is of no concern to Wingard and Barrett.)

The duo’s worst film, A Horrible Way to Die, ironically shows the most interest in character and setup, because it’s a perpetual wind-up device in service to a disappointing climactic payoff. In You’re Next and The Guest, the characters are hastily introduced and given flimsy pretexts for their actions, ignoring logic and reason. (We’re expected to follow along for no reason other than the promise of something “badass” occurring later down the line.) Wingard and Barrett are enemies of subtlety, and outside of some throwaway moments, nobody stops to question James’s thinking, or the legitimacy of the yokels who guide them into the woods. Characters wander off alone and are separated and inexplicably reappear and eventually die; there is nothing new here.

But remember to get some footage as you’re walking away from the vehicles, because that might foreshadow something.

On the technical side, Blair Witch is a mess. Cameras shake and fall; cutting is abrupt during action scenes; and sound effects are amplified in the name of desperate jump-scares. In other words, it reverts to the same lame tricks most mainstream horror films utilize to make lots of money these days. What’s it saying that the original still holds up – despite the countless imitators produced in its wake – and Blair Witch feels like the type of processed, shat-out imitation that most will see right through? By the time we reach a familiar (Blum)house at the climax, it’s a CGI affair punctuated by a perfectly-timed rainstorm, complete with lightning flashing through windows.

Seriously?

There were a few things I appreciated in Blair Witch: first is a unique death that, while lacking any sort of narrative logic, provides an unexpected jolt. Second is a sequence wherein a character finds herself in a tunnel beneath the house, pushing her way through an increasingly narrow space; this thrives off a sense of claustrophobia and the terror of something unknown waiting on the other side, and the minimal lighting – reminiscent of The Descent – adds to the dread. And when the aforementioned drone initially takes flight, it’s a genuinely vertiginous, majestic moment; too bad the filmmakers felt the need to repeat it two more times.

But if the worthwhile moments total under 5 minutes, you’ve failed pretty badly. To the horror sites that kept the (rather lame) “secret” of the new Blair Witch while praising all the good it would do for the genre, I hope the bump in traffic helped compensate for that weak sauce you so willingly sucked down.

1 out of 5 stars

(Deaditor’s Note: Blair Witch release date from Lionsgate is January 3, 2017.)

Crash Analysis Support Team:

unknownJonny Numb (aka Jonathan Weidler) talks about horror movies at New Year’s parties and misses the countdown. His reviews also appear at loudgreenbird.com, and he judges other things via antisocial media @JonnyNumb (Twitter and Letterboxd), and co-hosts THE LAST KNOCK horror podcast with @crashpalace.

(Blair Witch photo from IndieWire.)


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